Simple Random Sampling:

Simple random sampling is a method of selecting “n” elements from a population of size “N” elements in such a way that each combination of “n” elements has an equal probability of being selected as every other combination.

Advantages:

  • This method provides the foundation for much statistical theory.
  • This provides a basis for which other methods can be compared.
  • Each sampling unit has the same probability of being selected, so there is no need to weight the observation in computation.
  • There is no constraint on the observation of the relative location and sequence of the observations.

Disadvantages:

  • Sampled individuals may be so widely dispersed.
  • Assuming one homogenous population, specific subgroups may be overlooked or overrepresented due to chance factors.
  • When the population measurements are considerably large, simple random samples produce more significant variances than the other sampling methods.
  • If so, this design is inefficient, with too many samples to achieve the desired precision.